Maya means illusion as well as understanding. Matter, matta, mother!
The Ballantine logo is three interlocking rings, a design known as the Borromean rings. According to legend, Peter Ballantine was inspired to use the symbol when he noticed the overlapping condensation rings left by beer glasses on a table; however, this logo was not created until 1879. In some advertising campaigns in the mid-1900s, Peter Ballantine was referred to as "Three-Ring Pete"; however, it is unknown if this was his nickname when he was alive. The rings represent "Purity, Body, and Flavor". New York Yankees announcer Mel Allen called it "the Three-Ring Sign."
"Their cohesion depends on all three rings being present." -Alan Watts
In mathematics, the Borromean rings consist of three topological circles which are linked but where removing any one ring leaves the other two unconnected. In other words, no two of the three rings are linked with each other as a Hopf link, but nonetheless all three are linked. The Borommean rings are one of a class of such links called Brunnian links.